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Today, March 31, 2014 is the eve of the new Hebrew month of Nisan. The month of Nisan is designated as the month of Passover, the month of the Exodus, and the month of redemption for all.
Because of the special holiness of this month, it is customary not to visit grave sites for the duration of the month. Thus, anyone whose beloved passed away in Nisan, the family holds the memorial on the eve of the new month - today.